How to Tricks

Menu
  • Home
  • How to
  • Top List
  • Windows
  • About Us
    • Contact Us
    • Privacy Policy
    • Disclaimer
  • Write For Us
Home
How to
How to Optimize your Google My Business in 2018

How to Optimize your Google My Business in 2018

Shishir January 24, 2018

For local SEO, a Google My Business profile is extremely crucial. You can create the profile for free and it ensures your business gets found in local search results for the keywords that you use to optimize your profile. Also, getting your business on GMB increases the likelihood of your business showing up high in organic rankings, Google Maps, Local Pack and Local Finder. So, it makes sense to optimize your Google My Business profile, especially since 46% of all searches on Google are local searches.

Source: Jimdo

Here are the things you can do to optimize your Google My Business profile and ensure your business can be found by your prospective customers:

Claim and Verify Your GMB Listing

Your local SEO strategy should begin with claiming and verifying your GMB listing. You can do this for free, but does involve a process that you need to follow. First, create a Google business account and then enter the name and address in the search box to see if there is a listing already for your business. If yes, you need to claim it. In case there is no listing, just click on Add Your Business and follow the steps listed.

Thereafter, you need to verify the listing to demonstrate to Google that you are the rightful owner. Google will send a postcard to your business address with a code. This takes about two weeks but is worthwhile. After entering the verification code, you will be able to manage your GMB profile effortlessly.  

Enter All Required Information

Once you finish verifying your GMB profile, it is time to fill the requisite information. Make sure you fill the required sections in entirety so that your prospective customers can find you easily when doing a search for the product or service you offer. Also, in case you don’t fill in all the sections, someone else can end up doing it.

When customers visit your GMB profile, they see a Suggest an Edit option. If they click on this option, they can alter the information that is entered. So, ensure that you fill in the right information and periodically revisit your GMB profile to ensure no edits or unwanted changes have taken place.

Source: Suits Social

Upload Google My Business Posts

It is prudent to remember that Google My Business is not a replacement for your business website. Rather, it is meant to complement your existing website to enhance you online visibility. Similarly, you can use Google My Business Posts to boost your online visibility. These are mini ads that will appear in Google search in your Knowledge Panel and Google Maps.

Source: Luna Metrics

Use these posts to engage your audience by adding images, call to action and even a link your website. Use Google Posts to let potential and existing customers know about an event, promotion, special offer, a new product or even a new blog post. These posts will be available online for seven days after which they disappear. You will get a reminder from Google about making a new post. You can use TribeLocal, a web-based local SEO tool, to make this an easy experience. You can create Google Posts and manage your GMB profile with the help of TribeLocal without any hassle.

You don’t want to miss adding Google Posts to your GMB profile as they help in improving search engine results ranking.

Enable the Messaging Option

For a local business, building and nurturing relationships are important for local SEO and customer loyalty. So, use the messaging option to connect with prospective customers. This option allows them to send phone messages to you. It is a great way to capture mobile phone users who are looking for products or services on the go.

Presently, just mobile phone users performing a search on Chrome can sent text messages, but it is a worthwhile option to have for local SEO.

Make Full Use of Questions and Answers Feature

There is no doubt that potential customers will want to know something about your business, product or service. This option allows them to directly ask you their questions and clears their doubts.

Also See: How Adcash Can Benefit Your Business?

The Most Useful Writing Essay Hacks 

Source: Moz

Make sure you answer questions posted by prospects quickly, as just like Suggest an Edit, any person can answer the questions on your behalf. This way, you won’t have to worry about the accuracy of the answers and also ensure your prospects and leads get the right information quickly, clearly and concisely.

Encourage Customers to Post GMB Reviews

Be sure to ask your customers to post reviews on your GMB profile. You can manage the reviews with TribeLocal. Just make sure you respond to every review, be it positive or negative.

The 2017 Consumer Review Survey by BrightLocal states that 97% consumers read online reviews of local businesses and 85% have faith and trust in these reviews. Hence, getting reviews in an ethical manner from your customers is a good thing for your business. These reviews will be available with ratings in Google Maps and Knowledge Panel search. So, go for it.

Stumble
Linkedin
Pinterest
Google+
Share
Tweet
Email
Prev Article
Next Article
Tags:Google My Business

Related Articles

How to Hack School Wifi
Right now, online browsing is risky because of the possibility …

How to Bypass/Unblock School Wifi with or without VPN

the web page not working
The ERR_CONNECTION_TIMED_OUT error in Chrome Browser is one of the …

How To Easily Fix “This Web Page Is Not Available

Leave a Reply

Cancel reply

You must be logged in to post a comment.

Recent Posts

  • How to Fix Error Code “ERR_INTERNET_DISCONNECTED” Problem easily-
  • Windows Desktop OS Rescue Resources Protection Could Not Be Performed For The Given Requested Operations Troubleshooting
  • How to fix Blue Screen Error in windows?
  • HID SIPS Water Dispensing Lamp: Ever-Ready Water on Your Bedside Table
  • Effective 1 Minute Guide To Help You How to Take Screenshots on Windows 10

Popular Posts

  • HID SIPS Water Dispensing Lamp:
    HID SIPS Water Dispensing Lamp: Ever-Ready Water …
    July 14, 2022 0
  • How to fix Blue Screen
    How to fix Blue Screen Error in …
    July 17, 2022 0
  • Windows Desktop OS Rescue Resources
    Windows Desktop OS Rescue Resources Protection Could …
    July 24, 2022 0
  • “ERR_INTERNET_DISCONNECTED”
    How to Fix Error Code “ERR_INTERNET_DISCONNECTED” Problem …
    July 31, 2022 0

How to Tricks

How to Tutorials
Copyright © 2022 How to Tricks
Theme by MyThemeShop.com

Ad Blocker Detected

Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by disabling your ad blocker.

Refresh