It has become apparent that in most cases the more intrusive the advertising, the less engaging it is for your target market. It will most likely turn away people instead of grabbing their attention. Pop-ups and banner ads have long been the main ad formats in the industry, but it has been proven already that new formats such as native advertising have more power to engage. The primary goal behind the development of this format is to deliver ads with higher effectiveness. And real-time global advertising platform Adcash has taken this form of advertising to the next level.
What Does Adcash Have to Offer?
Adcash offers a minimally intrusive and highly targeted advertising solution. The platform is based on powerful algorithms that enable an advanced level of targeting. It also covers all the different types of devices – from desktop to mobile devices to in-app advertising across different operating systems and browsers.
What is Native Advertising?
Native advertising refers to an ad format that blends in with the content of the publisher’s page. It differs from traditional forms of advertising by actually not sticking out from the organic content. Visually, it appears to be a part of the website’s content, thus delivering better promotional value. Due to its effectiveness it is beneficial to both advertisers and publishers.
Adcash’s Advanced Algorithm
Adcash has developed an advanced algorithm for creating and optimizing advertising campaigns. However, regardless of the technical solutions, anyone with basic skills can create and manage ad campaigns on the Adcash platform.
The algorithm helps in ensuring optimal ad relevance for the content placed on sites. It evaluates a wide range of data in real time to ensure that your ads appear on the right pages. The platform also generates in-depth analytics reports about campaigns and their performance.
Preventing Fraud
Adcash also ensures that any fraudulent activity is prevented. This means that the ads served by Adcash generate only genuine clicks and views.
The algorithm also prevents all kinds of malvertising and malware threats. Bot-based technologies are always evolving, but Adcash’s unique AdApt engine stays ahead of the game.
Advanced Level of Targeting
An advertising campaign won’t make much money unless it is targeted at the right audience. From geo-targeting to language targeting, this advertising platform offers a hyper-granular level of targeting ads. It makes reaching your target audience with precision simpler than ever.
You can reach people in a specific town, using a specific device, running on a specific operating system based on their interests. And there is the retargeting option too.
Breaking Barriers
When it comes to online advertising, there are all kinds of barriers and challenges. Many devices have cookies disabled, preventing advertising programs from gathering information for precision targeting. Then there are the sophisticated adblocking programs. All these systems can limit the reach of your ads, but not with Adcash.
Its advantage lies not just in the benefits offered by native advertising format, but also in its reach and the power to break through barriers.
Device Fingerprinting: Even when a device or browser has its cookies disabled, Adcash’s powerful algorithm can gather key information to help you target devices.
Bypassing Adblock: Adblock was mainly created to keep out intrusive advertising. Adcash’s powerful algorithm has adblock preventing systems that allow publishers to serve ads even if the target audience and devices have installed adblock. This is beneficial for both publishers and advertisers in terms of generating revenue.
Engaging User Experience: Native ads deliver a consistent, unobtrusive and value-based advertising solution. In simplest terms, it is not a nuisance like the intrusive ads used to be. Instead the target audiences are getting valuable content and information without interfering with their online user experience.
Native advertising is changing the dynamics of online advertising and Adcash is making it a success for advertisers, publishers and the audiences through its powerful machine learning technology. The platform supports different pricing models and allows advertisers to start from just $25.
