What is SEO?
Search Engine Optimization (SEO) means to gather better fare for your search engine. If your website comes on the top results, it means it has a better SEO with good target audience, many back-links, no spam content and original content. D
What is Digital Marketing?
Digital marketing is related to the marketing of the products and services using the web, internet and various other digital technologies. If you want to succeed in search engine optimization then you must be an expert in digital marketing as well.
SEO and Digital marketing
SEO without digital marketing is like an outlet without name, windows, and signage. Nobody would like to drop into your outlet if you are not efficient in marketing it. Without the digital marketing, the SEO services would be incomplete. You just need to focus on the potential market and find ways to attract the target audience in the most appropriate way.
SEO is basically the process of making a web page easier to find and categorize for the users. It is all about helping the customers to find out about your business surpassing all the competition. It is a crucial part of any digital marketing strategy. It is one of the holistic moves which will help the customers in driving the business via the online platforms. Higher will be the SERP, if the digital marketing is done in an efficient manner.
Suppose, an educational site wants to rank its TANCET Admit Card 2018-2019 page, it has to do SEO around it. In simple language, it wants to rank this particular page on a specific keyword/s on the search engine (preferably google). This will involve link building, on-page optimization, keyword research, etc.
Working of SEO
Search engines are basically the software’s that crawl into the web pages and their content. These are generally text driven. They have to go through various activities in order to bring out the search results on the topmost priority for the users. Some of the elements which can build up your SEO score are as follows-
- Website names and URLs
- Page content
- Meta tags
- Characteristics of Link
- Usability and accessibility
- Page design
Essentials of digital marketing
There are many things which have to be kept in mind while you are into the process of digital marketing. Some of them are given below-
- The first step is to develop content which is relevant and valuable as it will be compelling for the clients. The info graphics produced should be high quality and compelling so that you are able to generate more traffic to your website.
- The next important step is to optimize the website with the help of search engine optimization. The successful digital marketing is the one which involves the up to date changing demographics as per the customer’s behavior and preferences.
- The most major step is to initiate the dynamic customer interactions across various social platforms in order to engage your customers into the productive interaction. In case it is difficult to gain their interaction, then you need to extend your reach and promote the content through proper social media platforms.
Platform of Use
Also, you need to transform the digital marketing strategy with the mobility. You can use numerous mobile platforms which are available easily in order to provide the customers a better insight to various other things. It is obvious because a page of TNEA Application Procedure 2018-2019 will look the same on mobile as it would on a desktop. You can use various mobile tools such as –
- SMS alerts
- QR codes
- Mobile website optimization
- Augmented reality
- Location-based advertising
In order to make the digital marketing decisions, you must also utilize the big data as the consumers use multiple channels and digital marketing techniques and with them you can interact with the customers better. This significantly affects your digital marketing strategy, so this should always be kept in mind.
You can also leverage new tools and engage your customers across various channels. You can also increase the conversion rate of the lead to client in order to update the CRM automation management and data governance. In this way, you can create seamless brand experience.
The brand should be built in with the help of high quality webinars for the live events. The trust and loyalty has to be built in the most convenient manner.
Digital marketing is the utmost need of the customers at the moment and it will help in increasing the SEO of a website. SEO also helps in gaining opportunities for the clients in the form of free advertising sometimes.
So, basically both of them execute the same functions and consist of the same skills and are important in every manner for a website. SEO acts as a subset of the digital marketing in many ways.