It may be so that you are trying to improve your email open rate. The email marketing campaign can only become successful when they get opened in the first case. In case your opening rates are not impressive then you can follow these tips to get things right and workable.
Maintaining the Freshness of the List
First, you have to maintain the freshness of the list. For this, you have to be in constant touch with the subscribers. In case the subscribers become stale then the process of emailing can become useless. It may be so that you have changed the email account. It may even be so that people are no longer interested in your current brand. Thus, it is important that you keep the list fresh and it should stay engaged with lots of subscribers. When the subscriber becomes inactive it would be best to remove him from the scene.
Segmentation is Necessary
Segmenting of the list should be done properly. In fact, at the time of opening the email, the people sit to think regarding the relevance of the document. However, if you want to increase the relevance of the email then proper segmentation of the list is highly required. However, you can start tagging the subscribers based on the personal conduct. At once when a person becomes a paid customer you start sending emails. This is when you need to make a segment of people whom you need to send more emails.
Avoiding the Spam Filter
It is right to avoid spam filters. The spam filter has gained a reputation in the past years. However, still, things are not perfect. In fact, the most important and the vital emails can get into the spam folder. You just cannot find them in the light of the day. There are ways you can save the emails from the spam folder.
- It is important to determine that the recipients have opened the emails on receiving.
- It is important to send the campaign from the legitimate IP address. The address should not be used by anyone else who has been sending spam in the past.
- The emails should be sent to the tested domains
- It is important to maintain the cleanness of the code.
- You can even make use of the merge tags for the reason to personalize the “To” field as part of the campaign.
- You should make the subscribers know the process of whitelisting the emails and you can ask the subscribers to make you a part of the address book.
- You should not make extra use of the “salesy” language. These are words which can trigger the spam.
- There is no reason to bait the switch. This is done by making use of the deceptive subject line.
- You should mention the location.
- You should teach the subscribers the easy way to get out of the emails.
Time Factor is Important
In order to determine How to increase email open rates, it is important to make use of perfect timing. Timing is a great factor to help the subscribers in determining whether or not they should open the emails. Thus, it is vital that you select the apt time of the day for sending the emails. However, it is not possible to determine the time in the first case. You have to perform the A/B tests for the proper identification of the time frame. You can even benefit from the tests done by other people.
You should have a unique subject line when sending the emails. At the time of deciding in case of the email opening rates your subject line will surely matter. Without the subject line, you cannot do anything with the list of emails. You can insert numbers to make the subject line attractive. In this case, you should use a fun and joking mood and you should proceed with the effective conventional tone.