The primary objective of e-mail marketing is to grow the list and get as many e-mail addresses as possible. The best possible way in which you can do that is to interact with your followers. According to a report of Advanced Web Ranking it is seen that on an average that about 72% of all email marketing campaigns are successful when there is an increased interaction between the owners of the business and the followers.
This will ensure that you and your site will rank on the first page of the SERPs. When there is a lack of interaction between the followers and the owners, these ranking drops significantly and the ranking comes on the second or third pages. According to the research of Advanced Web Ranking, these rankings that are on the second and third pages, garner organic clicks that is less than 6%.
On the other hand, when you ensure a proper interaction with the followers, you will help your site as well as your marketing campaign in ways more than one such as:
- You will improve your SEO ranking
- Increase the trust and interest among the followers and
- Have a better buyer persuasion apart from a better search engine ranking.
According to a report of Fleishman-Hillard and Harris Interactive Annual Global Study it was found that 89% of users who want to purchase an item most of the times turn towards the search engine results in order to make a buying decision.
Reassure inbound links
When you want to ensure SEO best practices in your email and Instagram marketing efforts, you will need to follow all the requirements of social media to help your website rank better using this tool.
For that matter you will need to start to build up content that are of high quality that will not only encourage your Instagram followers but also the external sites to link to your website.
- You will need to use and share different social media resources
- Promote your content in a much better way
- Encourage all other outlets and
- Share your contents that will put you in front of several eyes.
This may not be a useful and immediate approach for the new users of the social media but it is good for all to get into this habit and follow this approach of sharing the content of others as well as your own. This will eventually help you to build splendid relationships.
Spark growth of your email list
You will often see SEO experts like Gramista and others suggest thatit is only when you interact with your followers you will be able to spark growth not only in the number of followers but will also help you to grow your email list, which ideally is the primary objective of any email marketing campaign.
There are few specific ways in which you can do that such as:
- Take about a couple of seconds time to reply and tank to a follower who leaves a comment on one of your posts taking some time and
- Ensure that you have simple engagement with the followers as that will create a better relationship and make a visitor turn into a loyal customer
You will be able to promote your brand, promote as well as the specific message that you want to convey through your pictures on Instagram and your emails.
A two-way process
Interaction is not a one-way process and therefore you should also find and incorporate ways in which you can get your followers to interact with you and your posts as well. Once again there are several ways to do this. A simple instruction asking a follower top tag three of their friends will do wonders.
- It will add to your list of followers
- It will put your brand in front of a wider audience, targeted and beyond and at the same time
- It will attract new followers.
The good thing about this process is that since the new followers are introduced to your Instagram profile by their friend, it is less likely that you will experience any resistance or hesitation from them to sign up with your email list.
This will in turn result in tagging of more followers to your profile thereby increasing your chances to get more email addresses from them.
Use interactive hashtag
If you want to make the best of Instagram and email marketing then there is nothing better than creating and using interactive hashtags for that matter. This will not only help you to build a clear and definite community of your Instagram community but will also help you to with an increased chance to convert them into your email subscribers and a loyal customer.
The good thing about creating an interactive hashtag is that it is a surefire and a great way to build an instant engagement with your followers. All you have to do is make sure that you have created and are using hashtags the appropriate for your business, brand and message and are using it in the correct way.
One of the best ways to create more interactive hashtags is to use those hashtags that the customers themselves use to tag their photos with the specific product that they have just purchased from you. this will not only be fresh but will also be much more authentic.
This will help you to achieve two specific things such as:
- It will cause encourage more of your followers to use the hashtag to post the images of them using your product simply because they will want to feature on your page and
- It will expose all of the followers to your product or business when one uses a specific post using your hashtag.
Therefore, proper utilization of hashtags will ensure that you and your message get exposed to the right kind of people at the right time. It will also build a better awareness among the people and a grown interest top sign up with your email list making the integration of Instagram and email marketing a success.
