If you would like to create a buzz around the content on your site, then the most effective way of doing it is through social media. Integrating social media into your site can help to increase the level of engagement with the content that visitors to your website experience. However, not all methods of integrating social media into websites work correctly. While some do not give you the desired results, others may be too expensive. The good news is that there are a few methods that have been proven to be quite effective. Here is a brief discussion of five innovative ways to integrate social media into your site.
- Using social media sharing buttons
Using social media sharing plugins is one of the most effective methods of incorporating common platforms into your site. The plugins usually exist in the form of buttons that are placed within the content of your site. Users can easily share the content on their social media platforms using the buttons. It is essential to carefully choose the sites on which you would like your users to share the content. For example, if you are using Facebook, then the concept of Facebook count likes determines how well your strategy influences your audience. The number of times people like your content on the site shows how well they engage with the content.
- Use a commenting system that is related to social media
Most commenting systems are connected to social media. Users of your site who would like to comment must allow the systems to connect to any of their social media accounts. Although the need for the systems to connect to social media platforms is to keep off spammers, it can be beneficial to you. Typically, when people who read your content comment on it using their social media identities, they tend to share it with others. Moreover, visitors who use such a commenting system tend to share the content on their social media accounts. Therefore, you can successfully integrate your website with social media by using any commenting system.
- Share your content across platforms
It is wiser to share your content across multiple platforms. For example, if you have videos on your site, you can consider sharing them on your social media pages. At times, it may be necessary to shorten the videos so that you share them on your social media effectively. You can use this strategy to drive traffic to your site from social media sites. People who watch short clips of the video on social media may have to visit your website to view the full videos. Similarly, you can use this approach for other forms of content to drive the level of engagement of your audience.
- Publish user-generated content
Users usually create content in the form of comments. Sometimes, users may comment on your products and services on your social media pages. You can integrate social media platforms into your site by publishing such content. It is always advisable to carefully select content that suits your need before posting it on your site. For example, you can choose the comments of a user who found your product or service useful. When you do this, you help new users to engage with your content because they can read about the opinion of their fellow users.
- Use a social media wall
A social media wall is a tool that displays all the content about your brand that social media users generate. By posting content about your products and services that people create, you help new users to learn more about your brand. Also, by using a social media wall, you can help to generate a discussion about your products and services social media platforms.
Finally, you can integrate social media into your site by installing buttons that connect to social media platforms and using a commenting system. Moreover, it is advisable to share all the content across platforms, share the content that your audience generates and install a social media wall.